App Store Optimization Services
Get More Installs, Better Rankings & Maximum Visibility for Your App
With over 5 million apps competing across the Apple App Store and Google Play, standing out in the crowd isn’t easy. That’s where App Store Optimization (ASO) comes in — the secret weapon behind successful app growth.
At Elite SEO India, we help mobile apps rise to the top of search results, boost visibility, and drive organic downloads — all through data-driven ASO strategies tailored for your app and audience.
Whether you’re launching a new app or want to revive downloads for an existing one, our ASO experts can help you grow faster — organically and sustainably.
🚀 What is App Store Optimization?
App Store Optimization is the process of improving your app’s visibility within an app store (Apple App Store or Google Play) and increasing conversion rates (i.e., more installs).
It’s like SEO — but for apps.
ASO focuses on:
Ranking higher in app store search results
Improving app click-through rate (CTR)
Driving more installs (organic + viral)
Enhancing user engagement and retention
With ASO, you can reduce dependency on paid installs and acquire long-term users who convert and stick.
🧠 Why ASO is Critical for App Growth
📱 Over 70% of installs come from app store search
💡 Users discover apps by typing keywords — just like Google search
💰 Paid ads have a high cost-per-install (CPI) and limited ROI
🌱 ASO delivers compounding growth over time
Organic users tend to be more loyal, more engaged, and more likely to make in-app purchases. With the right ASO strategy, you can cut ad spend and fuel sustainable app growth.
Our Work Featured On
🔍 Our App Store Optimization Services Include:
Digital marketing encompasses a broad spectrum of strategies and optimization efforts designed to elevate your brand and set it apart in a competitive market. To ensure success, effective digital marketing services should include several core features that work together to boost visibility, engagement, and conversion. Below is a concise overview of the essential components that define impactful digital marketing.
Keyword Research for App Stores
We identify the most relevant, high-traffic, and low-competition keywords that your audience uses to find apps like yours. Market and competitor keyword analysis Apple Search Ads data integration Google Play & iOS keyword segmentation Long-tail keyword targeting Localized keyword strategy (if needed)
App Title & Subtitle Optimization
Your title and subtitle are the most influential on-store ranking factors. We help you: Integrate primary keywords naturally Improve click-through with benefit-led messaging Maintain brand identity while maximizing searchability
App Description Optimization
We craft compelling app descriptions that are keyword-rich and user-focused: Long-form and short-form app descriptions Keyword placement and density Clear value propositions and features Call-to-action (CTA) optimization For both Google Play (indexed) and iOS (non-indexed)
App Icon & Screenshots Optimization
Visuals are key to converting views into installs. Our creative team designs or guides you through: High-impact app icons Conversion-focused screenshots A/B testing of different design sets Compliance with App Store and Play Store guidelines
Video Preview (App Promo Videos)
App previews can increase installs by up to 30%. We offer: 15–30 sec video preview creation Feature-first storytelling CTA-driven animations Multi-language support (if needed)
Ratings & Review Management
Positive ratings directly impact your visibility and trust. Encourage satisfied users to leave reviews Respond to negative feedback with diplomacy Monitor and report review trends Support in removing spam or abusive reviews
Conversion Rate Optimization (CRO)
From search result clicks to install button taps — we optimize every stage. A/B testing on titles, icons, screenshots User behavior analysis Install-to-active user ratio tracking Retention and uninstall rate optimization
Competitor Analysis
Stay ahead by understanding what your competitors are doing: Keyword gaps Visual and messaging comparisons Feature updates & changelog monitoring Competitor ASO score breakdown
Localization for Global Reach
Want to target users in different countries? We help you: Translate and optimize for 10+ languages Adapt visual assets culturally Target region-specific app store algorithms
💼 Who Should Use Our ASO Services?
Our services are ideal for:
📲 Startups launching a new app
🚀 Established apps with stagnant growth
🛒 eCommerce brands with mobile apps
🎮 Mobile game developers
🏥 Health & fitness apps
📚 EdTech & learning platforms
📅 SaaS products with mobile utilities
We’ve worked across verticals — from fintech to food delivery to fitness — and know what it takes to succeed.
📊 What You Get with Our ASO Packages
Full ASO audit
Keyword & competitor analysis
Store listing optimization
Visual asset enhancement
Custom strategy roadmap
Monthly performance tracking report
Dedicated ASO manager
📌 Bonus: We also integrate ASO with your overall SEO and mobile marketing strategy.
🎯 Our ASO Process
Onboarding & App Audit
Understand your goals, target market, and existing store performance.Keyword Mapping & Strategy
Create a keyword universe and align it with store listing metadata.Creative Optimization
Improve visuals and descriptions to convert views into downloads.Launch & Test
Publish optimized assets and monitor performance.Refine & Scale
Iterate based on data and A/B test results to keep growing.
🏆 Why Choose Elite SEO India for ASO?
✅ 17+ Years of SEO & ASO Experience
✅ Proven Growth Strategies with Real Results
✅ Manual Optimization + Advanced Tools
✅ Cross-platform Optimization (Play + iOS)
✅ Transparent Reporting & Ownership
✅ Fast Turnaround & Dedicated Team
We blend data, creativity, and mobile expertise to build app store visibility that converts.
⚠️ Common ASO Mistakes to Avoid
❌ Stuffing keywords unnaturally
❌ Ignoring the importance of visuals
❌ Not updating metadata with new features
❌ Skipping review management
❌ Using identical strategies for iOS and Android
With Elite SEO India, you get error-free, expert-level ASO execution.
🔥 Ready to Grow Your App with ASO?
Your app deserves visibility — and your users are waiting to find you.
Let Elite SEO India help you:
Rank higher in app store searches
Drive quality installs without paying for ads
Boost user engagement and app revenue
📞 Contact us today for a free ASO audit and custom strategy for your app!
SEO FAQ – Your Top Questions Answered
Here are answers to some SEO FAQ to help clarify any doubts you may have about SEO services. We’ve addressed the most common queries from our clients to give you a better understanding of what we offer.
How soon will we see results?
SEO results don’t happen overnight. Here’s the usual timeline:
- 30 days: We handle technical fixes to get your site healthy.
- 60–90 days: You’ll start noticing your rankings move up.
- 6+ months: That’s when you’ll see steady, meaningful traffic growth.
What about Google's helpful content update?
We stay ahead of updates like Google’s by focusing on:
- Creating people-first content
- Boosting Expertise, Experience, Authority, and Trust (EEAT)
- Keeping content fresh and up-to-date
Can we pause services?
Pausing SEO can stall your progress. To see real results, we recommend staying with the program for at least 6 months.
Do you work with my industry?
Yes! We specialize in 12+ industries like healthcare, legal, e-commerce, SaaS, and home services. Plus, we have tailored strategies just for each industry.
How do you measure success?
We don’t just look at rankings. We also track:
- How many visitors turn into customers (conversion rate)
- How much space we own on search results (keyword real estate)
- The actual return on investment (ROI) for each piece of content
What if we get hit by an algorithm update?
No worries — we’ve got an Algorithm Shield Program that includes:
- Checking for risks before updates
- A rapid action plan if rankings drop
- Detailed recovery steps to get back on track